About – MyShawarma

HISTORY

MY Shawarma was created on November 10, 2022, as a brand built with a clear purpose: to set a new standard for doner in the market. Not just offering more options, but creating a product carefully designed in every detail, from the cooking method and ingredients to the balance of flavors. From the very beginning, the focus was not only on selling, but on building a system that ensures consistent quality across every location. This strong focus on consistency and execution has allowed MY Shawarma to grow rapidly, reaching 12 locations in just a few years. This growth is no coincidence, it is the result of a product that people recognize, trust, and continue to choose. Today, MY Shawarma represents a new standard in its category, where taste, speed, and consistency all come together.

MISSION

Our mission is to build an experience where every product coming out of MY Shawarma is identical in quality, taste, and satisfaction, regardless of location. We don’t focus only on being “good,” but on:

Standardizing the cooking process

Developing recipes with a clear and distinct identity

Maintaining a balance between quality and an accessible price

Our goal is simple: to be the first choice, not just the quick option. A brand where customers know exactly what they will get and receive it every single time.

VISION

The vision of MY Shawarma is to become the leading reference brand for doner in Kosovo, the region, and beyond, a name directly associated with consistent quality and distinctive flavor. We aim to expand beyond the local market while preserving what brought us here: full control over the product and a clear standard in every detail. Our ambition is not only to grow in the number of locations, but to build a lasting brand known for consistency, reliability, and an experience people want to repeat.